Designing Momentum for AWS × Junglee

The Ask
AWS and Junglee came together to host an internal hackathon aimed at their teams. The goal was to energise employees, create a sense of community, and give the event a distinct, memorable identity. Our task was to design the entire event branding; from digital assets to physical space branding inside Junglee’s office, in a way that felt fresh and elevated beyond typical hackathons.

The Approach
We developed two distinct creative directions to reflect the energy and ambition of the event. The first visualised every developer as a superhero, leaning into a vibrant comic-book style filled with action and imagination. The second took a more refined approach, combining custom isometric illustrations with a sleek, professional aesthetic. Both directions remained true to the visual DNA of AWS and Junglee by integrating brand colours and typography.

In the end, the team opted for the isometric style for its polish and professionalism. We extended the chosen direction across print, digital, and environmental branding. A dynamic intro video was also developed to launch the event, setting the tone for the opening act and the event website.